Conceiving and Spreading of Ideas
Committed To Your Success!
Education & Accomplishments
"Successful Selling despite the Firewall"
“TV Sales Management Playbook for New Millennium”
Conceived, sold and executed
GM BEST Jobs
! Program to General Motors, an
initiative designed to attract, recruit and train qualified bilingual Hispanic
Salespeople for their dealerships.
Co-wrote and produced G.R.E.A.T. Jobs! Sales DVD - view video on right side
Credited for bringing in an additional $10 million dollars of
GM business to
Developed expertise on helping companies enhancing their Hispanic
infrastructure to increase their share of the burgeoning and lucrative Hispanic market
Managed and directed the new business team at the largest radio network in the country
Built innovative strategic partnerships and
, big picture,national marketing strategies with companies such as IDG, American Dietetic Association , Arthritis Foundation, Guideposts, and American Kennel Club among others
Created an impressive library of audio produced spec spots
Closed over $3 million dollars of new business for a
National Radio Network
Recruited to open the New York office for an Internet Start-up, headquartered in San Francisco
Internet start-up focused on building an ASP engine and marketplace for the buyers and sellers of sponsorships. Our vision (6 years too early) was to be the “ebay” in the sponsorship world
Opened the New York office for a niche sponsorship and event marketing company with over 40 employees in eight offices nationwide
Secured six figure skating title sponsorships, accounting for over $3.3 million in revenue
nationally recognized award winning sales tools
for a fledgling professional sports league
Developed the overall sales strategy and created league and media sponsorship platforms for a women's professional basketball league start-up
Achieved $2 million of new revenue in sales of broadcast sports sponsorships for professional Sports teams on regional Sports Channels
Opened $10 million satellite sales office for expanding strategic and niche targeted out of home media/marketing company
Co-Authored Business plan
and Co-produced radio show demo that attracted $50,000 of seed money and $1.2 million of investment capital
Managed 15 offices with over 50 salespeople and managers, nationwide, and was responsible for $20 million in national revenue for an ABC/CBS affiliate television station in Tampa , Fl
Won several ABC company wide sales contests including a trip to the 1984 LA Olympics.
First salesperson in station history to ever secure new revenue ($200,000) for a pro-bono campaign produced by WTVD, an ABC O&O in Durham, NC.
Winner of many sales contests at various companies early in career, including NBC O&O Television station in Cleveland, 1981
Co- Authored “ ABC Spot Sales Shuffle ” audio tape produced in 1986